Hi, I’m Aiqi
I design what efficiency misses in legal tech
To design is to see
both the human
and the system
As a Paralegal turned Designer, I’ve experienced first-hand the stress and fulfillment operating within legal systems in the U.S. and China — from working late nights alongside attorneys on urgent trademark prosecution, to negotiating with county clerks for the records behind an insurance litigation, to translating for immigrant families fighting for their children's right to go to school.
I know when technology can make law more accessible, and when human should take the lead.
Case studies
How to make complex enterprise systems visible and trustworthy to teams and clients?
From black box to
co-creation with clients
Input client’s historical data to train the baseline model
Map client knowledge to product language
Review key metrics with clients and select markets collaboratively
In response to GDPR, clients needed to adopt the GeoLift methodology to select campaign markets. Its command-line interface took Marketing Scientists 20+ hours to learn and run, and worked like a black box.
A no-code workflow that runs in 10+ minutes and surfaces the model’s reasoning, so Marketing Scientists can identify campaign markets, compare, and make tradeoffs with clients during meetings.
Closing the gap between Sales’ demo and Planners’ work
Sample client workflows
Shared data between workflow modules and daily operations workspace
- Consumer insights app
- Audience data app
- Brand tracking app
- Cross channel planning app
- Cultural trends app
- Media consumption app
- Investment planning app
- Taxonomy app
- Optimization app
- Social listening app
- Creative library app
- Flighting app
- Budget management app
Daily operations workspace
The legacy app was designed to help Sales tell the story. Clients were told that Planners would deliver their work in-app, but 70%+ of Planners still delivered in Excel and PowerPoints.
We understand real work is messy and different clients needs different levels of visibility, so we separated daily operations from the client-facing portal. I designed 10+ modules that pull data from Sales’ and Planners’ workspaces. Instead of piecing info together in Excel and PowerPoints, Sales and Planners can create custom workflows based on different client needs.
RECENT THOUGHTS
How Legora builds trust by visualizing legal AI via Jude Law
Read the article →Where I help legal tech teams
0→1 product design
Translating complex real-life workflows into prototypes to test with real users, before investing in development
Redesign & consolidation
Merging legacy & third-party tools into a coherent platform, without breaking the existing system users are familiar with
Research & strategy
User research, testing, roadmap, and monetization strategy for teams still finding product-market fit
Branding & Design system
A unique visual identity from brand assets to component library that articulates your product value, built to scale