Hi, I’m Aiqi

I help early-stage legal tech teams transform complex workflows into intuitive designs sourced from personal legal experience, not a generic UX playbook.

Aiqi sitting on the roots of a large tree

A designer who speaks some legalese

As a Paralegal turned Designer, I’ve experienced first-hand the stress and fulfillment operating within legal systems in U.S. and China — from managing trademark portfolios for tech companies, to conducting site visits for insurance due diligence, to helping state attorneys enforce immigrant children’s rights to education. I understand when technology can make legal systems easier to deal with, and when humans should make the judgment.

How does AI reshape the way clients engage with and evaluate legal services?

Read the article

Where I help early-stage teams

01

0→1 product design

Translating complex real-life workflows into prototypes to test with real users, before investing in development

02

Redesign & consolidation

Merging legacy & third-party tools into a coherent platform, without breaking the existing system users are familiar with

03

Research & strategy

User research, testing, roadmap, and monetization strategy for teams still finding product-market fit

04

Design systems

Reusable components and patterns so your product scales without a redesign every quarter

Case studies of data and workflow apps

Examples from my past life designing enterprise software that help humans overwhelmed by datageddon and fragmented tools make informed decisions and develop shared understanding.

01 — Productizing an underutilized data science methodology

No-code data experimentation workflow

Design highlight: surfacing the model’s reasoning so scientists can discuss, compare, and make tradeoffs. When metrics can be reviewed and explained, scientists gained the confidence to make rapid decisions that are defensible in front of clients.

Experiment runtime: weeks → minutes

GeoLift tool screenshot

02 — Redesigning a monolithic software into customizable modules

One workflow for teams with competing needs

Design highlight: modules that pull data from various internal workspaces to consist a unified workflow so teams can still present a cohesive front to clients.

User base increased 400%

Omnicom Marketing OS screenshot

03 — Expanding reporting capabilities

A shared vocabulary
for messy data

Design highlight: taxonomy tools for admin and analysts to form a single source of truth for reporting.

XX data sources centralized; XXX client accounts distributed

Reporting Hub screenshot